"In 2009, out of the hundreds of filings in various United States state and federal courts, just nine defamation matters went to trial in the USA, a staggeringly low number in historical terms.
"Among the potential answers mulled over by conference attendees was the recession and the cost of bringing an action against a media company and the disincentive this must be for potential plaintiffs – in a land where costs are rarely granted to the victorious party, even if damages are awarded.
"Another suggestion: in the four decades since New York Times v. Sullivan (1964), public figure plaintiffs have finally worked out that they are on a losing bet in this country and taken their grievances to more plaintiff-friendly surroundings.
"A more plausible theory held that complainants had more options available to them in the digital age."
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