Why video may kill self-regulation of the press | Siobhain Butterworth | Law | theguardian.com: "Newspapers identified by Atvod as within the scope of the AVMS regulations that fail to notify and pay Atvod's fee (currently £2,900) could be fined up to £250,000 by Ofcom and face suspension of their video offerings.
Under the regulations, a website is an "on demand programme service" if its "principal purpose" is to offer content that is "television-like" and it competes for the same audience as TV – so there is plenty of room for argument about whether newspapers are covered at all.
The press is also likely to quarrel with Atvod's salami-slicing approach to newspaper websites in order to bring them within reach.
Ofcom and Atvod accept that where video goes with text, or is "integral and ancillary" to a website's broader offering, it may not be caught, but what is being suggested is that keeping those videos together in one place on a newspaper's website will lead to regulation.
The PCC, understandably, does not welcome Atvod's encroachment on its territory: "The remit of the PCC was expanded in 2007 to include audiovisual material appearing on newspaper and magazine websites," its director, Stephen Abell, said." 'via Blog this'
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