BT Sport's Tim Lovejoy is poster boy for game's lost soul - Telegraph: "It also risks obscuring the bigger picture, which is that the BT deal banishes regular, live top-class football from terrestrial television, perhaps for good. A deep-seated affinity with Adrian Chiles is not necessary to recognise the inherent virtue in making football available to as many people as possible. The poor – a demographic that modern football has little time for in any case – will have to make do with whatever scraps BT sees fit to dangle before them. Football’s new beginning also feels like an end.
There is a wider issue at stake here, and it is the piecemeal commodification of our culture: a process that did not begin with BT Sport, but by no means ends with it either. " 'via Blog this'
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